Website Traffic

Website Traffic - How to Direct

Hundreds of Interested Buyers

to Your Site

The following technique is something every internet

marketer needs to master. Use it to create a steady

flow of visitors anxious for the information you provide,

but more importantly, anxious to purchase any products

or services you offer.

It's called "Article Writing." Google, Yahoo, and other

search engines are very interested in well-written,

quality articles.

When you write informative articles that share, review,

explain or investigate certain topics, products, or events

and submit them to different article directories, three

things will happen.

1- You will drive traffic to your website from a specific

target market

2- You will establish credibility as an authority or "Expert"

in your specific or niche market.

3- You will improve your rankings on the major search

engines.

It is important to not only write content rich and informative

articles, but to also be sure to submit them to the article

directories that will provide you with the greatest amount

of exposure. There are literally hundreds of article directories

out there. However, Google seems to favor the following

directories: Ezine Articles, GoArticles, Buzzle, Searchwarp,

and Squidoo.

I have had better success and received higher rankings with

the major search engines like Google by posting my articles

to the directories mentioned above.

Article directories will not allow you to post articles that

are a blatant sales pitch that directly promotes a business

or product that you offer. It works more like a

"Give and Take." The "Give" is for your readers, and the

"Take" is for you.

The "Give" is the content of your article. You "Give" away

free and valuable information that delivers on the promise

of your article title. The "Give" part does not allow you to

provide any self-serving links to websites or blogs of

your own.

The "Take" is all about you. The "Take" is what is called

the Author Resource Box. This is where you briefly tell

about yourself, your business, products, or services.

It is also where you will provide a self-serving link to

direct the reader to your website.

A little tip that will improve your rankings for particular

keywords is to hyper-link your target keyword instead

of putting a generic link. Let me elaborate; if your niche

market is "Domain Names," you would hyper-link the

keywords "Domain Names" in your Author Resource Box.

Google sees this as anchor text and will rank your

website higher for whatever keywords you hyper-link.

As you create new, well-written articles daily or weekly,

you will establish yourself as an expert and a source

of credibility within your niche market. Who will people

do business with? Those that they know, like, or trust.

Build your credibility by submitting quality articles and

your prospective buyers will begin to trust you more

and more. They might even get the feeling that they

are getting to know you and maybe even like you.

And that, my friend, is good for business.