Burberry has developed a completely interactive advertising campaign using innovative technology users can select and control view and perspective of campaign, cast and products Motion responsive images and video can be clicked, rotated, paused and dragged 180 degrees Individual products and cast respond to user controlled commands bringing people closer to collection, cast and location First time this fully immersive and interactive technology has been used for a global luxury fashion advertising campaign, reinforcing the brand's heritage, innovation and digital creativity 14 images and 6 interactive videos showcase the Burberry Autumn Winter 2010 collections.
Burberry Prorsum, Burberry London, Burberry Brit and Burberry Accessories collections feature - BRITISH CAST: Rosie Huntington Whiteley, Model // Nina Porter, Model // Sam Rollinson, Model // Charlotte Wiggins, Model // Caspar Smyth, Model - Producer // Douglas Booth, Actor // Gwilym Gold, Musician // Rory Cottam, Musician // Samuel Fry, Musician // Seb Brice, Model - Musician // Thomas Penfound, Model
Creative Direction by Christopher Bailey // Photographer by Mario Testino // Location: Pinewood Film Studios, London
Campaign launches globally July 2010
XOXO
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