List Building

Why List Building is Important in

Internet Businesses

You may have heard this saying: The Money Is In The

List many times online from both affiliates and gurus

in regard to list building. This saying is partly true and

party false. True in the sense that money comes from

the list. False in the sense that money comes only

from the list of customers. So in order to make money

from list building, you need to have a list of customers.

Makes sense?

That is precisely why list building is important and crucial

to all internet business owners whether they are just

starting out or have been marketing for some time.

Just like a human body needs blood and oxygen to survive,

internet business owners needs a list of customers to

enjoy long-term success. Without list building, all the other

methods of internet marketing as in articles, blogs,

classified ads, domain name registration etc are practically

useless.

List building is also where you drive traffic to your website

before converting them into customers. However even

before that, you need a list of right people for the

product you are promoting. And in order to do that,

you need to do research on both the markets and keywords

that people frequently typed into search engine toolbar

such as Google, MSN and Yahoo. This is to find out

what most people want or need or their common problems.

Once you have done that, find a product that best suits

their needs and come up with a set of keywords related

to that product. The best way to do this is to use

Google keyword tool.

After you have found a common market niche, the

relevant product and keywords, begin your first step

of list building by creating a landing page or a blog.

For landing page, you need to buy a domain name and

web hosting account while blogs are free to obtain at

either Blogger or WordPress. Do a Google search and

you can easily find them to set up your free accounts.

For the next step of list building, begin your article with

the common problems faced by most people before

assuring and giving them a solution. Do not sell them

anything at this point. Instead give them a gift in the

form of a free report, ebook and even the first video

if you are promoting an ecourse. Finally towards the

end, create an optin box for people to fill in their

names and email addresses so that they can get

the gift.

For the final step of list building, you need an

auto responder to give them the free gift or follow

up with them via emails in case they do not want to

give their particulars at that point. I strongly recommend

Aweber or Getresponse. Though they charges a monthly

fee, the value they provides in helping you to reach out

to them quickly is worth it.

This is the entire process of list building. Find out their

problems or what they want, matchmade them with a

product, coming up with keywords to that product and

create a blog or squeeze page with an optin box via

auto responder to give them the gift. Once they submitted

their details, you have just built a list of people for that

product in that particular niche.

Before you even bring your list building, you can write

an article as I am doing now. You can even write about

other products or topics like affiliate programs,

business opportunities, home-based businesses,

creating websites or anything you are passionate about.

It can be your hobby or your memorable experiences

with certain things in your life. You may also consider

coming up with an ebook or videos like the ones you see

on Youtube.

But the important thing is to get people interested in

what you are promoting and take action. That is why list

building is so important in internet businesses.