Fashion Guidance

Fashion Guidance for Girls

All girls like to look pretty yes even the nerdy and the studious ones have this hidden desire to turn into divas and make every hunk swoon over them. That is why we see so many parlors fashion magazines, designers, whose business is flourishing day by day. It is a well known fact that the first thing that attracts a man in a woman is her physical beauty. That is why we find women of all ages going to any lengths to look attractive and appealing. The way a girl dresses up and carries herself, adds a lot to her physical beauty. Right kind of clothes and make up can make even an ordinary girl, look like a beauty queen. At the same time, a gorgeous woman who is dressed badly, may not look so appealing. So, what things should be kept in mind by girls while dressing up? Here are some useful fashion tips for girls, which they can make use of, for everyday dressing as well as while dressing for special occasions. Read more on fashion clothing.

General Fashion Tips for Girls

Comfort is the Key
The first and probably, the most important of fashion tips for girls, is to wear such clothes and shoes, in which they are completely at ease. If you are dressed in something which makes you uncomfortable, it is bound to show on your face, making you seem awkward and under confident. So, remember to always wear clothes in which you are comfortable.

Dress according to Body Type
When choosing clothes, always opt for the ones, which help to hide your flaws and bring up your attractive features. A good way to ensure that is to wear clothes according to your body type. If you are top heavy, i.e you have a heavy bust and broad shoulders, wear shirts and blouses which draw attention away from your upper body. A top heavy girl should wear a “V neck”, shirts with horizontal lines and small collars or minimal designs on them. A girl who is bottom heavy, should avoid wearing body hugging jeans as it will bring every one’s attention to her heavy posterior. Instead, she should wear loose, low waist trousers or straight skirts, teemed with tight tops to bring attention to her upper body, instead of the lower body. Read more on fashion tips for the body shape.

Appropriate Make up
Appropriate make up is very essential to get the right look. During the day, one should go in for a more natural look, and avoid loud make up colors such as blue or green. One of the good fashion tips for girls in middle school, is to wear only a light lipstick, mascara, pale eye shadow and an eyeliner while at school. And even if you are planning to use foundation or other make up bases, it is advised that you try them on the weekends first, taking help from your mother or elder sister, and once you become adept at it, you may apply the same to school. As far as evening make up or make up for parties is concerned, one can try and experiment with colors that match the outfit. In the night, dark make up colors such as black, brown, blue, look really good. Read more on teen fashion.

Things to Avoid
Here is a list of fashion blunders which should be avoided by every girl.

* Do not over accessorize, i.e wear five, six chains together, or a ring on every finger, as it does not look classy at all, unless off course dressing like a hippie is what you like. Read more on fashion accessories for teens.
* Low waist trousers or jeans which show your lingerie can be a big turn off as they look quite vulgar.
* Do not wear a black lipstick.
* Do not wear awkward combination of clothing, like teaming long t-shirts with full length skirts.
* If you are wearing a white dress or a white blouse, do not wear a black bra underneath, instead go in for a skin colored one.
* Lastly, do not mix various dressing styles, for example do not wear sports shoes with an evening dress. Read more on fashion trends.

Keeping these fashion tips for girls in mind, the next time you dress up for an occasion or for your date, will help you to avoid committing any fashion faux paus. One last tip before I sign off – Attitude, confidence and a genuine smile are very important to carry off any out fit so always remember to wear them. too.

Beauty in fashion

A collaboration between Pond’s and Plains and Prints

A match made in marketing heaven, skincare brand Pond’s and apparel brand Plains & Prints have collaborated in a campaign that is expected to increase brand awareness and ultimately, achieve sales growth for this holiday season.

There have been precedents to this kind of crossover campaign, in (and outside of) the beauty brand. In August 2009, Pond’s came out with a weekly promo for Project Runway Philippines’ Season 2, culminating in a grand prize win of the "dream dress," one designed during the show.

A few months later in October, Pond’s came out with the Red Dress Collection, working with nine fashion designers for Philippine Fashion Week Holiday 2009.

"This is not the first time that Pond’s has tied up with fashion but by collaborating with Plains & Prints... Pond’s has become more accessible compared to past promotions [with the fashion designers]," said Pond’s Assistant Brand Manager Jules Gollayan, remarking that sales increased by 20% as a result of these promotions.

This time, Plains & Prints has designed 22 dresses, 12 of which will be available at their stores beginning tomorrow while the remaining 10 will be rolled out on Aug. 5.

The dresses were inspired by eight "muses" led by Pond’s model Rissa Mananquil and Plains & Prints endorser Celine Lopez as well as Divine Lee, Apples Aberin, Kelly Misa, Patty Betita, Mai Kaufmann and Bianca Valerio.

The women are mostly models and lifestyle writers with their own sense of style. The collection that bears their names is based on their personality and style predilections.

Plains & Prints owner and head of creatives Roxanne Farillas told BusinessWorld that the goal of the collaboration is to foster a "better understanding" of beauty and fashion in the consumer, highlighting that the two are inseparable.

"While Pond’s offers the latest in skincare innovation through revolutionary beauty products, Plains & Prints offers the latest styles for fashion-forward women... a tandem that will make any woman feel beautiful inside and out," she said.

This campaign takes to the next level the apparel brand’s practice of naming separates after personal friends. Ms. Farillas said that tying a dress to a personality would at the very least heighten brand recognition.

"There’s grandeur in having this group of women all together rather than just a single endorser; it gets the message across that this is the biggest collaboration of ’fashion’s finest and beauty’s best,’" Pond’s Senior Brand Manager Jacqe Yuengtian said in a separate interview.

"We need to communicate this the right way and these muses ensure that the campaign lives up to its name," she added.

Ms. Yuengtian is the proud owner of the Jacqe, a sleeveless white shift tailored to her specifications. The dress is also part of the new collection.

Red and white are the colors of the collection because these are Pond’s colors. The two brands share the same customer base of 25- to 35-year-old women although Plains & Prints has been carrying menswear separates in their stores since February.

The style of the Pond’s-Plains & Prints collection is typical of the brand: simple, streamlined and structured into silhouettes such as the A-line, drop-waist, tulip cut, ’stingray’ cut, overlap draping and peplum hems.

The fabrics -- mostly satin and chiffon and a bit of eyelet and linen -- were imported from Hong Kong and took six months to finish, supposedly because of the meticulous attention to detail. The creation of the collection was an opportunity for the apparel brand to use new techniques such as heat-pressed stamping and digital printing on sequins.

"We are the pioneers in tying up with fashion," said Mr. Gollayan. "In fact, it is considered a good practice and is currently being studied for replication [by our counterparts] in Indonesia."

The Pond’s-Plains & Prints collection ranges from P1,300-P2,000 per item. The standard retail price for Pond’s Age Miracle (50g) is P499 while Pond’s Flawless White Day Cream (50g) is P199.

For every purchase of specially marked Pond’s Age Miracle and Pond’s Flawless White Day Cream (50g), Night Cream (50g), or Serum (30ml), the shopper will get P200 off the Pond’s-Plains & Prints dresses or P100 off any regularly-priced apparel until Sept. 15